What is E-Commerce Industry & its Software Tools?

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The global E-commerce Software market is expected to surpass USD 23.8 billion by 2030, expanding at a CAGR of 16.1% during the forecast period, 2022–2030. This growth is attributed to the increasing preference for online shopping by customers.

Nowadays, e-commerce industry is growing rapidly owing to the rapid growth in mobile adaptivity across the globe. The easy and affordable access to technology and increasing use of ecommerce for online shopping help to drive the global ecommerce growth.

What is Ecommerce?

E-commerce is also known as electronic commerce, means buying and selling of goods using the internet with the transfer of data and money to complete the transaction. E-commerce is used for any kind of sale of physical products online for personal or commercial use. It is also referred as any type of commercial or personal transaction through internet using various ecommerce software.

Ecommerce offers various advantages for users such as:

  • Cost Reduction: Ecommerce is an online store to sell or buy physical products. Seller needs to pay a lot of money for physical store, store design, for inventory or rent but using ecommerce platforms, sellers can save a lot of money.
  • Wider customer base: Ecommerce offers a larger pool of customers for global businesses. Physical store limits the customer base to the region only, but geographical boundaries become irrelevant when conducting business online via ecommerce stores.
  • Customer Data Insights: This is one of the biggest advantages of using ecommerce solutions. By monitoring consumer experiences, various ecommerce business can collect first-hand data of customers. This data ca be used to reinvent the customer experience continuously using a continuous feedback loop.

Ecommerce Software

Ecommerce software is a tool that helps owners of enterprises to manage all the inventory and to drive all the online processes such as compute taxes, process payment, compute taxes, fulfill orders, and other things. It also offers various tools which simplify all the needs to manage retail store.

Benefits of using ecommerce software solutions

  • It offers faster buying process and errorless transactions
  • It offers secure transactions and exemplary customer service
  • It helps to provide product and prize comparison as per customers’ demand
  • It offers store and product listing creation which is convenient for enterprise owners
  • It provides customization as per the demand of shop or enterprise owners.
  • It helps to increase the reach of enterprise with affordable advertising and marketing

Type of Ecommerce Software

  • Software-as-a-Service (SaaS): It is a type of service which deliver applications over the internet. User can directly access the application via internet, instead of installing and maintaining software and complex management of software and hardware, such as Microsoft office 365. SaaS provides a complete software solution that you purchase on a pay-as-you-go basis from a cloud service provider.
  • Platform as a service (PaaS): It is a cloud computing service where user can get software tools from a third-party provider. PaaS can be delivered through public, private and hybrid clouds to deliver services such as Java development and application hosting.
  • On Premise software as a service: This software can be installed and runs on the computers on the premise of organization or person who is using the software, instead of using remote facility such as drive or cloud.

Future of ecommerce solutions

Ecommerce industry will likely grow and thrive at an incredibly fast rate in the coming years. Increasing mobile adaptation in emerging economies such as India and China are likely to boost the ecommerce sales during the forecast period.

New technological advancements in ecommerce software solutions development can help to increase the use ecommerce platforms. For instance, Augmented reality (AR) has been a complete game changer for ecommerce in the recent years. With this type of technology, shoppers can truly see the item they're shopping for, which helps them make a buying decision.

AR really changes the shopping experience in specific industries, such as home décor and fashion because the customer can get a better feel for the item without seeing it in-person.

Major e-commerce companies such as Amazon, eBay, Alibaba, Shopify, Otto Group, Walmart, and others are making improvements in their ecommerce platforms for better customer experience.

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