Market Overview:
In addition, the global jerky market is expected to boost at a CAGR of 6.04%, with a value of USD 7.69 billion over the estimated forecasting year of 2022-2030.
The Jerky market outlook is poised for a promising future. With a growing emphasis on health-conscious snacking and a preference for protein-rich options, jerky has established itself as a popular choice among consumers. Its long shelf life and convenience make it an ideal on-the-go snack, further driving its demand. The market's outlook is also influenced by a surge in plant-based and alternative protein jerky options, catering to the expanding vegan and vegetarian demographics. Additionally, innovative flavors and packaging are expected to keep consumers engaged and drive growth in this savory snack category. Overall, the Jerky market is expected to continue its upward trajectory in the coming years, offering both traditional and innovative options to meet evolving consumer preferences.
Meat snacks are ready-to-eat food products manufactured from dehydrated and dried animal-derived raw materials that have been flavored and seasoned. During processing, the raw materials are processed into various forms, including strips, shreds, nuggets, slabs, and rinds. Meat snacks are high in proteins, zinc, iron, choline, vitamin B12, and omega-3 fatty acids, all of which contribute to increased energy and a healthy diet. Meat, dry fruit, and nut trail mixes are becoming increasingly popular worldwide.
One of the primary reasons driving the worldwide jerky market growth is the rising demand for nutritious and convenient snacking items due to busy lifestyles and rising disposable incomes. Furthermore, the growing popularity of premium meat snacks made from lamb, grass-fed beef, wild boar, pasture-raised deer, coho salmon, and cage-free turkey and chicken is fueling market expansion. Aside from that, major brands are launching gluten-free and low-sugar options free of additives and preservatives. They're also employing herbs like rosemary, basil, curry, chipotle, and adobo in meat snacks to introduce new flavors and increase their customer base.
Market Segmentation:
The global market has been divided into three sections: source, distribution channel, and regional basis. The market is divided into beef, pork, and poultry with the source section. The global jerky market is classified into two sections with the distribution channel: store-based and non-store-based. According to the regional basis, the market is divided into Asia-Pacific, Europe, North America, South America, and Middle East & Africa.
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Regional Analysis:
Meat snacks are consumed as a fundamental food product in the United States, the largest market in North America and the world. It has been estimated that nearly half of the US population, or nearly 160 million people, eats meat snacks and beef jerky regularly. Players are also focusing on providing premium products with no preservatives or additives to attract higher-income North American consumers and thereby boost the category.
Snacking habits are becoming more sophisticated, and consumers are increasingly looking for practical benefits. This leads to an increase in demand for specialty snacks such as meat snacks, a type of quick food manufactured from various meats such as turkey, beef, and pork. Furthermore, consumers prefer high-protein snacks, and traditional meat snack items are being reinvented with more complex flavor combinations and formulations for a more natural product image. In addition, the introduction of less-common protein sources such as turkey, shellfish, and game meats and extending products in the refrigerated case through bars, power packs, and deli nibbles is giving the category a new push and providing more snack opportunities.
Market Insight:
The Jerky Market insight has witnessed a notable surge in recent years, reflecting changing consumer preferences for convenient and protein-packed snacks. This trend is driven by a growing health-conscious population seeking low-fat, high-protein options. Traditional beef jerky remains a staple, but the market has expanded to include a diverse range of flavors and protein sources, such as turkey, chicken, and even plant-based alternatives. Premium and artisanal brands have also gained traction, catering to consumers looking for unique and high-quality jerky experiences. As sustainability concerns gain prominence, eco-friendly packaging and sourcing practices are becoming key differentiators in this competitive market. With continued innovation and a focus on health and sustainability, the Jerky Market is poised for sustained growth in the coming years.
Industrial News:
For example, Jack Link, a major player in the worldwide jerky market, sells beef steak strips in original and teriyaki flavors, each with eight grams of protein per serving. As a result, some of the product's primary attributes pave the way for a jerky market opportunity.
Key Players are:
Boston Jerky Co. LLC, Conagra Brands, Country Archer Jerky Co., Devour Foods, Golden Island Jerky Company Inc., and others
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