Oats Market Overview

Oats Market Size is Anticipated to Reach USD 10.91 Billion by 2030, at a CAGR of 5.11% by 2023–2030

The oats market has grown steadily over the years due to a number of causes, including growing consumer knowledge of the health advantages of oats, an increase in the demand for natural and organic products, and the appeal of oats as a wholesome breakfast choice. Health-conscious individuals often choose oats because to their high fiber, vitamin, and mineral content. Oats are a popular whole grain cereal that are becoming more and more well-liked around the world due to its many health benefits and versatility.

Key Players

The Quaker Oats Company (U.S.)

Blue Lake Milling Pty Ltd (Australia)

Grain Millers Inc (U.S.)

Morning Foods Ltd (U.K.)

General Mills Inc (U.S.)

Avena Foods Limited (Canada)

Richardson International (Canada)

Market Segmentation

1. By Form

The type of oats is the basis for segmenting the market for oats:

Regular/Flakes: Whole oats, often used in granola and oatmeal, that have been cooked and flattened to create flakes.

Oats are pounded into a fine powder and used in baking and cooking as a gluten-free substitute for wheat flour.

Bar: An easy-to-make yet wholesome snack bar made of oats combined with nuts, fruits, and sugars.

2. By Application

The oats market is segmented based on the application of oats:

Food Ingredient: Oats are a component of many different foods, including baked items, snacks, and cereal for breakfast.

Bakery & Confectionery: Oats contribute texture and nutritional value to baked items including bread, cookies, and muffins.

Healthcare Products: Oats are utilized to make functional foods and health supplements that are well-known for their ability to decrease cholesterol and improve digestive health.

Personal Care Products: Because of their calming and moisturizing qualities, oats are utilized in skincare products like soaps, lotions, and bath bombs.

3. By Distribution Channel

The distribution channel is the basis for market segmentation for oats:

Store-Based: Oats can be found in a variety of shapes and brands at supermarkets, hypermarkets, convenience stores, and specialty shops, among other store-based distribution channels.

Non-Store-Based: Online retailing is one type of non-store-based distribution channel where oats are sold through e-commerce platforms, giving customers a variety of options and convenience.

Regional Analysis

Geographically speaking, the oat market is divided into Latin America, the Middle East and Africa, Europe, Asia Pacific, and North America.

Oats market in North America: Due to the substantial use of oats as a morning cereal and a component in a variety of food products, North America is a significant market for oats. In the region, the US is the biggest producer and consumer of oats.

Europe: Oats are becoming more and more popular in Europe, where demand is expanding in nations like France, Germany, and the UK because of its many culinary applications and health advantages.

Asia Pacific: Growing consumer knowledge of oats' health benefits and the growing popularity of Western-style breakfasts in nations like China and India have created a developing market for oats in this region.

Latin America: Oats are becoming more and more popular as a nutritious breakfast alternative in countries like Brazil and Mexico, which is why the market for them is expanding in this region.

Middle East and Africa: With rising demand for oats as a wholesome and practical dietary alternative, the Middle East and Africa are also developing oat markets.

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