Market Insight

US Men’s Hair Color Market Size was valued at USD 0.5 Billion in 2022. The US Men’s Hair Color market industry is projected to grow from USD 0.53 Billion in 2023 to USD 0.93 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.15% during the forecast period (2023 - 2032).

Key Boosters and Deterrents

The expanding millennial population base that is extremely fashion trendy has led to higher consumption of hair color that come in appealing shades. Evolving lifestyles, increase in urbanization, and the growth in the youth populace in developing economies should present a host of profitable opportunities to leading vendors in the following years. Other factors encouraging market growth include the surge in spa and salon services that offer a variety of hair color and that too with professional guidance. The soaring number of metrosexual men combined with the surging per capita disposable income across several regions also benefits the worldwide market.

Major growth boosters in the form of e-commerce channels have emerged to help manufacturers reach out to a bigger consumer base. Online shopping sites and various social media platforms help boost brand awareness among consumers. Product launches by established as well as new players in the men’s hair industry also help facilitate brand recognition.

Market Segmentation

US Men’s Hair Color industry can be categorized into product Type, Category, Form, End User and Distribution Channel.

The prime product types available in the market include root touch-up, temporary hair color, permanent and semi-permanent hair color, and others.

Category-wise market segments are conventional as well as natural & organic. In 2018, the lead was taken by the conventional segment, as these hair colors are preferred over natural & organic ones in view of their low prices and high availability.

Forms considered in the market study are cream & gel, powder, and more. The powder segment, in 2018, seized the highest share while the cream & gel segment can continue to achieve the fastest CAGR of 7.45% over the given period. Most of the premium, well-known brands of men’s hair colors are available in the cream form, and therefore enjoy higher demand over other forms of men’s hair colors. The powder segment’s growth rate, on the other hand, will be 7.15% between 2019 and 2025.

Commercial and household are the top end-users profiled in the market report. The household segment has stayed at the top since the year 2018, and the commercial segment should escalate at a better growth rate of 7.68% in the forthcoming period.

Some of the prominent distribution channels analyzed in the MRFR report are store-based along with non-store-based. Store-based channels are the leading segment, which comprises convenience stores, specialty stores and supermarkets & hypermarkets. These channels are fast garnering traction among men that are interested in personalized form of buying hair color. However, the non-store-based segment can record the highest CAGR of 7.94% over the coming years.

Regional Analysis

By region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North American Men's Hair Color market area will dominate this market; self-grooming among men is becoming more popular, and rising disposable money is fueling industry expansion. The opening of professional hair salons to cater to a broad consumer base is another trending topic in the North American industry.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy,  China, Japan,Spain, India, Australia, South Korea, and Brazil.

Renowned Players

Revlon (US), L’Oréal S.A. (France), Coty, Inc. (UK), Combe Incorporated (US), Indus Valley (India), Cover Your Gray (US), Hoyu Co. Ltd (Japan), Natulique aps (Denmark), Kao Corporation (Japan), John Paul Mitchell (US)

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