A 2D barcode reader employs optical technology to examine and decipher two-dimensional barcodes. These particular barcodes possess the capacity to store significantly more information compared to conventional linear barcodes, granting them enhanced versatility and usefulness across various industries, including retail, healthcare, and logistics. The process involves capturing the barcode image using cameras or laser scanners within the 2D barcode reader, followed by software processing to extract the encoded data. These readers are commonly found in mobile devices like smartphones and tablets, as well as in dedicated barcode scanners. The speed, accuracy, and reliability of 2D barcode readers have rendered them indispensable tools for numerous businesses.

Global 2D BARCODE READER MARKET: REPORT SCOPE & SEGMENTATION

Global 2D Barcode Reader Market Dynamics

The expansion of the 2D barcode reader market may be attributable to numerous reasons, including increased e-commerce use and the need for efficient supply chain management. Furthermore, the increased use of smartphones and other mobile devices that allow barcode scanning propels the business. Furthermore, the growing popularity of contactless payment methods, as well as the need for improved inventory management in the retail sector, fuel demand for 2D barcode scanners. 2D barcodes are a key driver in the healthcare business, where they play an important role in prescription monitoring, patient identification, and medical equipment management. Overall, technical advances such as higher scanning precision and quicker processing rates contribute to the growth of the 2D barcode reader market.

Global 2D Barcode Reader Market Drivers

• Growing Adoption of E-commerce and Efficient Supply Chain Management

The increasing adoption of e-commerce and the need for streamlined supply chain management are driving forces behind the growth of the 2D barcode reader market. As e-commerce continues to expand, businesses require efficient methods for tracking and managing inventory. 2D barcode readers enable accurate scanning and decoding of barcodes, allowing for improved inventory control and enhanced supply chain efficiency in the e-commerce sector.

• Popularity of Contactless Payment Methods

Restraints:

• High Initial Investment Costs

One of the restraints in the 2D barcode reader market is the high initial investment costs. Implementing a 2D barcode reader system involves substantial upfront expenses, including hardware, software, and integration. This cost factor can pose challenges, particularly for small and medium-sized businesses with limited budgets. The initial investment required may deter some companies from adopting 2D barcode reader solutions, impacting the market's growth potential.

• Lack of Standardization

Opportunities:

• Advancements in Artificial Intelligence (AI) and Machine Learning (ML)

Advancements in artificial intelligence (AI) and machine learning (ML) present opportunities for the 2D barcode reader market. Integration of AI and ML technologies with 2D barcode readers can enhance functionalities such as intelligent data extraction and automated decision-making. This integration enables more efficient and accurate barcode scanning systems. By leveraging AI and ML, 2D barcode readers can provide advanced features like real-time data analysis, predictive analytics, and automated inventory management, driving the market's growth and expanding its capabilities across various industries.

• Growing Demand for Traceability and Authentication

Segment Overview:

By Product Type

Based on the product type, the global 2D barcode reader market is segmented into handheld and fixed. The handheld segment is dominating the market with the largest revenue share of around 70.8% in 2022. Handheld barcode readers provide convenience and portability, enabling employees to freely move and scan barcodes without being restricted to a specific location. Their versatility allows them to read diverse barcode formats, making them suitable for various applications. Moreover, handheld barcode readers are cost-effective compared to fixed devices, making them accessible to small businesses. With the rising adoption of mobile devices and the demand for mobile barcode scanning solutions, the handheld segment is anticipated to experience growth in the market.

By Application

Based on the type, the global 2D barcode reader market is segmented into warehousing, logistics, e-commerce, and factory automation. The warehousing segment is dominating the market with the largest revenue share of around 70.8% in 2022. The heavy reliance of warehousing operations on barcode technology for inventory management, order processing, and shipment tracking has led to the increased demand for 2D barcode readers. These readers are well-suited for these applications due to their versatility and efficiency. The growing e-commerce sector has further fueled the need for warehousing services and, subsequently, the demand for 2D barcode readers, which in turn drives the market growth during the forecast period.

Global 2D Barcode Reader Market Overview by Region

By Region, the global 2D Barcode Reader Market has been segmented into North America, Europe, Asia-Pacific, and the Rest of the World. Asia-Pacific held the largest share, of around 41.5% in 2022. In the Asia-Pacific region, the rapid growing e-commerce industry fuels the demand for 2D barcode readers in inventory management and order processing. The region's significant manufacturing sector relies on 2D barcodes for product tracking and quality control.

Furthermore, the rising adoption of smartphones and mobile devices in the region has contributed to the growth of the 2D barcode reader market. Moreover, the rising government initiatives aimed at enhancing supply chain efficiency and combating counterfeit products have also played a role in driving the demand for 2D barcode readers in Asia-Pacific.

Global 2D Barcode Reader Market Competitive Landscape

The global 2D barcode reader market is characterized by the dominance of a few major players who have established a strong regional presence. These leading participants are highly committed to continuous research and development efforts and actively engage in strategic growth initiatives such as product development, launches, joint ventures, and partnerships. By pursuing these strategies, these companies aim to solidify their market position and expand their customer base, thereby capturing a significant market share.

Several well-known companies stand out in the global 2D barcode reader market. These include Casio Computer Co., Ltd., Cognex Corp., Datalogic S.P.A., Denso Wave Inc., General Data Company, Inc., Honeywell International, Inc., JADAK - A Novanta Company, Juniper Systems Inc., Keyence Corp., Marson Technology Co., Ltd., Omron Microscan Systems, Inc., Sato Holdings Corp., Scandit, SICK AG, Unitech Electronics Co., Ltd., Wasp Barcode Technologies, Zebex Industries Inc., and various other key players. These companies play a crucial role in driving innovation and shaping the market landscape.

Global 2D Barcode Reader Market Recent Developments

In February 2023, Recently, Azenta Inc., a company based in Cambridge, has successfully completed the acquisition of Ziath. Ziath, offers a variety of cutting-edge 2D barcode readers crucial to pharmaceutical, biotech, and academic customers worldwide as an integral part of their laboratory automation workflow.

Global 2D Barcode Reader Market Report Segmentation

Objectives of the Study

The objectives of the study are summarized in 5 stages. They are as mentioned below:

• Global 2D Barcode Reader Market Size and Forecast:

To identify and estimate the market size for the global 2D barcode reader market segmented by product type, by application, region, and by value (in U.S. dollars). Also, to understand the consumption/ demand created by consumers of 2D barcode reader between 2019 and 2031.

• Market Landscape and Trends:

To identify and infer the drivers, restraints, opportunities, and challenges for the global 2D barcode reader market

• Market Influencing Factors:

To find out the factors which are affecting the sales of 2D barcode reader among consumers

• Impact of COVID-19:

To identify and understand the various factors involved in the global 2D barcode reader market affected by the pandemic

• Company Profiling:

To provide a detailed insight into the major companies operating in the market. The profiling will include the financial health of the company's past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.

Intended Audience

• 2D Barcode Reader Manufacturers
• Raw Material Suppliers
• Retailers, Wholesalers, and Distributors
• Governments, Associations, and Industrial Bodies
• Investors and Trade Experts