Europe's rice flour market is witnessing significant growth, propelled by the increasing adoption of gluten-free diets and the rising prevalence of celiac disease. Rice flour's versatility and nutritional benefits make it a popular choice among consumers seeking alternative flours. The market is characterized by a growing demand for convenience foods and bakery products, further driving the consumption of rice flour. Key players are investing in research and development to introduce innovative rice flour-based products and expand their market presence. With consumers prioritizing health and wellness, the Europe rice flour market is expected to continue its upward trajectory in the coming years.

Rice flour is made from rice that has been milled. It is a nutritious food that is utilized in a variety of other food products. It comes in three varieties: long grain, medium grain, and short grain, all of which are pre-gelatinized. The rice flour market is segmented into white rice and brown rice, depending on the source. Brown rice, on the other hand, has more nutrients and antioxidants, but white rice is a good source of empty calories.

Rice flour market research report is projected to reach USD 1090.7 Million by 2030 at a 7.5% CAGR over the forecast period.

Rice flour contains a significant amount of vitamin C and antioxidants, which help restore the skin. Asia-Pacific accounts for the majority of the global rice flour market. The rice flour market is expected to expand at a significant rate over the forecast period.

Market Dynamics

Consumers' growing health concerns and the expanding demand for gluten-free foods are driving the rice flour market's rise. Excess gluten in diet can be damaging to human health in the long run, resulting in anemia, osteoporosis, intestinal damage, and infertility.

Rice flour is made from rice that has been carefully ground. Rice flour is nutrient-dense and is frequently used in the preparation of fresh rice noodles and sweets. Additionally, it is used for a variety of other applications, such as thickening coconut milk to provide a smooth and creamy texture. Brown rice or white rice can be used to make rice flour. Rice's inherent gluten-free feature is expected to spur increased use of rice flour in the near future.

The growing demand for healthier, improved, convenient-to-cook, and ready-to-eat foods is driving baked goods and snack food sales. Additionally, the hectic lifestyles of customers worldwide are increasing consumer interest in baked goods and other products that may be consumed on-the-go. As a result, the growing baking sector favors rice flour to other flours, which is expected to create a slew of new prospects for flour manufacturers in the near future.

Vendors in the global rice flour market have profited from the introduction and growing awareness of gluten-free food products. The rice flour market is predicted to grow in size as a result of the growing use of traditional rice flour in bakeries and processed food items. Additionally, increased customer demand for and tendency toward organic products bodes well for the future. Consumer awareness of the benefits of organic products is increasing, which is likely to boost the organic sector in the rice flour market.

Segmental Analysis

Rice Flour Market is categorized on the basis of source, category, and application.

According to the source, the global market for rice is divided into two categories: white rice and brown rice.

Additionally, the global market has been segmented by category into organic and conventional.

The global market is further categorized by application into bakery & confectionery, morning cereals & premixes, infant foods, and sweet & savory snacks.

Regional Overview

During the projected period, Asia Pacific is expected to dominate the rice flour market, owing to the increased acceptance of gluten-free diets. Gluten intolerance and celiac disease are on the rise in Australia and Japan, which is a major driver of the global market in Asia Pacific. North America is also predicted to account for a sizable portion of the global rice flour market, owing to increased demand in bakery applications.

The United States and Canada are the primary contributors to the North American market's growth.

The market in Europe is expected to grow at a rapid pace throughout the forecast period, with Germany and the United Kingdom representing the region's largest country-level markets for rice flour. Rice flour's use in a variety of meals is expected to boost market expansion in the rest of the world.   

Competitive Dynamics

The notable rice flour market players are Associated British Foods PLC (UK), Ebro Foods, S.A. (Spain), Ingredion Incorporated (US), Archer-Daniels Midland Co. (US), Wilmar International Limited (Singapore), Bunge Ltd. (US), Whitworth Bros. Ltd. (UK), The Soufflet Group (France), Shipton Mill Ltd. (UK), KRÖNER-STÄRKE GmbH (Germany), Belourthe SA (Belgium), Bressmer & Francke (GmbH & Co.) KG (Germany), and EDME Food Ingredients Limited (UK).

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