Global Fresh Fruits and Vegetables Market Size (2024 to 2032)

As per our analysis report, the global fresh fruits and vegetables market is expected to reach USD 226.08 billion by 2032 from USD 151.40 billion in 2024, growing at a compound annual growth rate (CAGR) of 5.14 % during the forecast timeline.

Market Drivers

The growth rate of the fresh fruit and vegetables market is driven by the rapid improvement in the transportation and logistics structure. Transportation between the countries has become quite easy with the most advanced technologies. The packaging style is adding fuel to the growth rate of the market. The launch of an innovative packaging style that protects from environmental damages is solely responsible for enhancing new opportunities for the fruits and vegetables market to the extent. Growing awareness among the public to eat only high-fibre or quality food products that are completely made up of vegetables and fruits is substantially elevating the growth rate of the market. The rising prevalence of chronic illnesses among people is also one of the key factors that has caused people to shift towards plant-based diet options. Plant-based diet options are highly effective in reducing the risk of various diseases like cancer, gastrointestinal disorders, and many others.

In addition, the rising interest in farming techniques, which results in the best outputs to transfer fresh fruits and vegetables according to the consumer’s interest, shall dominantly fuel the growth rate of the market. Farmers are receiving strong support from government authorities to adopt the latest farming techniques that expand production and increase the growth rate of the market.

Market Restraints

Unprecedented climatic changes are one of the key factors that are limiting the growth rate of the fresh fruit and vegetable market. Farmers are facing huge losses due to unseasonal rains, floods, and other natural calamities that are directly disrupting the production of fruits and vegetables. The loss of these products is reflected in increasing prices, which may be difficult for the common people to afford. Also, fluctuations in the supply chain are also being disrupted due to stringent rules and regulations by the government over exports and imports, which is degrading the growth rate of the fresh fruits and vegetables market.

SEGMENTAL ANALYSIS

Global Fresh Fruits and Vegetables Market Analysis By Product Type

·         Vegetables

·         Fruits

The vegetable segment is dominating the share of the fresh fruits and vegetables market, including highly nutritional foods in regular diet to maintain good health, and is likely to showcase huge opportunities for vegetable market growth during the forecast period. Those are one of the common products in every household across the world. Changing people’s interests towards plant-based products, even among the young population, is leveraging the growth rate of the market. The fruits segment is determined to have the highest CAGR by the end of 2029.

Global Fresh Fruits and Vegetables Market Analysis By End Users

·         Inorganic

·         Organic

The organic segment is ruling with a significant share of the fresh fruits and vegetables market. People are intended to buy organic fruits and vegetables even though they cost high more likely in developed and emerging countries. Organic fruits and vegetables are produced without using any chemicals or pesticides that do not pose harmful effects, which is likely to pose great opportunities for the market. The inorganic segment has had a prominent growth rate for many years and is likely to continue with the same growth rate throughout the forecast period.

Global Fresh Fruits and Vegetables Market Analysis By Application

·         Commercial

·         Household

The household segment is inclined to have a significant growth rate during the forecast period. The rising number of people focusing on eating only healthy food products that are freshly cooked in households is enhancing the demand for fresh fruits and vegetables in many areas. Increasing chronic illnesses is also one of the factors that raise interest in eating only plant-based food, even in developed countries.

REGIONAL ANALYSIS

Asia Pacific's fresh fruits and vegetables market has been leading with the dominant share for many years, with a huge population in emerging countries like India and China. These most populous countries need to produce a high number of fruits and vegetables to meet the growing demand for food security.

North America is next to Asia Pacific, holding the largest share of the market. Key strategies by top players in launching innovative food products in favor of the consumer’s preferences are esteemed to escalate the growth rate of the market. High investments and huge support from government organizations to promote healthy food products are surging the growth rate of the market.

Europe is likely to have the highest CAGR by the end of the forecast period. Despite the availability of frozen fruits and vegetables, many people are inclined to choose to eat only fresh fruits and vegetables in major countries like Russia, Germany, and others, which showcases huge opportunities for the market.

Middle East Africa and Latin America are likely to have prominent growth opportunities during the forecast period.

RECENT MARKET DEVELOPMENTS

 In 2024, Dole is all set to expand its product portfolio in the US. The Ireland-based group is taking steps to sell fresh fruits and vegetables in the US-based Fresh Express, a division of Chiquita.

KEY MARKET PLAYERS

Companies playing a major role in the global fresh fruits and vegetables market include Dole Food, Keelings, Mirak Group, Driscoll, Fruitable Fresh Sdn Bhd, Goknur Gida, EMONA Co. Ltd., Fresgarrido, Naturipe Farms, and Belorta.