Wet Tissue and Wipes Market Research Report - Global Forecast till 2030

The global wet tissue and wipes market is expected to grow from USD 19.06 billion in 2022 to USD 23.06 billion by 2030, at a CAGR of 5.3% during the forecast period. The growth of the market is attributed to the increasing demand for wet tissues and wipes for personal care, hygiene, and household purposes.

The wet tissue and wipes market is segmented by product type, application, distribution channel, and region. By product type, the market is segmented into baby wipes, facial wipes, heavy-duty wipes, and other wipes. By application, the market is segmented into personal care, household, and institutional. By distribution channel, the market is segmented into store-based and non-store based. By region, the market is segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

The baby wipes segment is expected to be the largest segment in the wet tissue and wipes market during the forecast period. This is attributed to the increasing demand for baby wipes from parents who are becoming more aware of the importance of hygiene and safety for their babies. The baby wipes segment is also expected to witness significant growth during the forecast period, due to the increasing birth rate in emerging countries, such as India and China.

The facial wipes segment is expected to be the second-largest segment in the wet tissue and wipes market outlook during the forecast period. This is attributed to the increasing popularity of facial wipes among consumers of all age groups. Facial wipes are convenient and easy to use, and they can be used to remove makeup, cleanse the face, and remove excess oil and dirt.

The heavy-duty wipes segment is expected to be the fastest-growing segment in the wet tissue and wipes market during the forecast period. This is attributed to the increasing demand for heavy-duty wipes for cleaning and disinfecting surfaces in homes, offices, and other commercial establishments. Heavy-duty wipes are also used to clean hands and other body parts after coming into contact with dirt, grease, and other contaminants.

The Asia Pacific region is expected to be the largest market for wet tissues and wipes during the forecast period. This is attributed to the increasing disposable incomes of consumers in the region and the growing awareness of the importance of hygiene and sanitation. The Asia Pacific region is also expected to witness the fastest growth during the forecast period, due to the increasing demand for wet tissues and wipes from emerging countries, such as India and China.

Key players in the global wet tissue and wipes market include:

• Kimberly-Clark
• Procter & Gamble
• Unilever
• Johnson & Johnson
• Essity
• Nice-Pak
• Clorox
• Reckitt Benckiser
• The Hut Group
• Edgewell Personal Care
• Ontex
• Hengan International

Growth drivers for the global wet tissue and wipes market:

• Increasing demand for wet tissues and wipes for personal care, hygiene, and household purposes
• Growing awareness of the importance of hygiene and sanitation
• Increasing disposable incomes of consumers in developing countries
• Growing demand for wet tissues and wipes from emerging countries

Challenges for the global wet tissue and wipes market:

• Environmental concerns regarding the use of disposable wet tissues and wipes
• Strict regulations on the use of certain ingredients in wet tissues and wipes
• Economic slowdown in some developed countries