Global Sustainable Tourism Market Highlights

The "Global Sustainable Tourism Market" spanning from 2018 to 2032 is anticipated to witness substantial growth, with an estimated Compound Annual Growth Rate (CAGR) of 23.50% during the forecast period from 2023 to 2032.

Acknowledging key contributors to this market, the following companies have been identified by MRFR as pivotal players: And Beyond Holdings Proprietary Ltd., Aracari Travel, Beyonder Experiences LLP, BOUTECO Ltd., Earth Changers, G Adventures, Global Himalayan Expedition, Intrepid Group, Kind Traveler PBC, Kynder, Mojosurf, NATIVE TOURS INC., Responsible Travel, Rickshaw Travel Ltd., Steppes Travel Ltd., The Blue Yonder, Undiscovered Mountains Ltd., Wild Frontiers Adventure Travel Ltd., and Wilderness Safaris.

Sustainable tourism is characterized by a form of travel that caters to the needs of the travel industry, tourists, and local communities, all while preserving the requirements of future generations. Encompassing ecotourism, environmentally conscious tourism, alternative tourism, responsible tourism, soft tourism, and tourism with minimal environmental impact, sustainable tourism extends beyond mere travel to encompass housing, entertainment, and shopping, ensuring the protection of local ecosystems. Its guiding principles focus on social equity, economic efficiency, and environmental protection, striking a delicate balance between economic prosperity and the preservation of natural beauty.

The global sustainable tourism market is witnessing expansion due to a surge in environmental consciousness, evolving consumer preferences favoring local experiences, and a growing interest in foreign cultures and cuisines. Despite potential hindrances such as government regulations, financial constraints, high travel costs, and insufficient investments, the adoption of sustainable tourism practices could rise with an increasing number of individuals choosing this mode of travel. Moreover, various countries are actively promoting the development of ecologically friendly transportation to further support the growth of sustainable tourism. As a critical strategy, the government is actively fostering ecotourism to harness the benefits of tourism for economic and ecological conservation. The objective is to strike a harmonious balance between economic prosperity and the preservation of natural ecosystems.

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Segment Analysis

The global sustainable tourism market has been segmented based type, booking channel, consumer orientation, tourism type, tourist type, and age.

On the basis of type, the market is segmented into Ecological Tourism, Eco Tourism/ Green Tourism, Soft Tourism, Community Tourism. The Ecological Tourism segment was attributed to holding the largest market share in 2022.

Based on booking channel, the global sustainable tourism market has been segmented into phone booking, online booking, and in person booking. The phone booking segment was expected to hold the largest market share in 2022.

Based on consumer orientation, the global sustainable tourism market has been segmented into men, women. The men segment was expected to hold the largest market share in 2022.

Based on tourist type, the global sustainable tourism market has been segmented into independent traveler, tour group, package traveler. The independent traveler segment was expected to hold the largest market share in 2022.

Based on age, the global sustainable tourism market has been segmented into 15–25 years, 26–35 years, 36–45 years, 46–55 years, and 66–75 years. The 26–35 years segment was expected to hold the largest market share in 2022.

Regional Analysis

The global sustainable tourism market, based on region, has been divided into the North America, Europe, Asia-Pacific, and Rest of the World. North America consists of US and Canada. The Europe sustainable tourism market comprises of Germany, France, the UK, Italy, Spain, and the rest of Europe. The sustainable tourism market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World sustainable tourism market comprises of Middle East, Africa, and Latin America.

The largest market share for sustainable tourism was maintained by the North American regional sector. North America has a strong environmental policy framework in place that encourages sustainable tourism practices. This has led to the adoption of eco-friendly practices, conservation of natural resources, and protection of wildlife. Also, North America has been at the forefront of technological advancements, including the development of sustainable tourism technology, which has enabled the tourism industry to operate in a more sustainable manner. This has included the use of renewable energy sources, green buildings, and water conservation technologies.

Europe is one of the most significant regions in the sustainable tourism market, with many countries in the region taking steps to promote sustainable tourism. Many European governments have implemented strong policies and initiatives to promote sustainable tourism, including the development of sustainable tourism infrastructure, the establishment of sustainable tourism standards, and the implementation of environmental regulations.

Asia Pacific is anticipated to grow at fastest CAGR over the forecast period. This is owing to The APAC region has a rapidly growing middle class with increasing disposable incomes. This has led to an increase in domestic and international travel within the region. Also, The APAC region has a rich cultural and natural heritage that attracts a large number of tourists. Sustainable tourism offerings that showcase this heritage in a responsible and sustainable manner are increasingly popular..

Furthermore, the rest of the world’s sustainable tourism market is divided into the Middle East, Africa, and Latin America. The LATEM region has a rich cultural and natural heritage that attracts a large number of tourists. Sustainable tourism offerings that showcase this heritage in a responsible and sustainable manner are increasingly popular. Many countries in the region are implementing policies and initiatives to promote sustainable tourism, including the development of sustainable tourism infrastructure, the establishment of sustainable tourism standards, and the implementation of environmental regulations. The MEA region has vast natural resources and cultural heritage that have great tourism potential. The region is making significant investments in sustainable tourism, including the development of sustainable tourism infrastructure, the implementation of eco-friendly policies and practices, and the promotion of sustainable tourism standards.

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Key Findings of the Study

• The global sustainable tourism market is expected to reach USD 6828.1 billion by 2032, at a CAGR of 23.50% during the forecast period.
• The Asia Pacific region accounted for the fastest-growing global market due to strong environmental policy framework in place that encourages sustainable tourism practices
• Based on tourist type, the independent traveler segment was attributed to holding the largest market in 2022, with an approximate market share of 65.54%.
• And Beyond Holdings Proprietary Ltd., Aracari Travel, Beyonder Experiences LLP, BOUTECO Ltd., Earth Changers, G Adventures, Global Himalayan Expedition, Intrepid Group, Kind Traveler PBC, Kynder, Mojosurf, NATIVE TOURS INC., Responsible Travel, Rickshaw Travel Ltd., Steppes Travel Ltd., The Blue Yonder, Undiscovered Mountains Ltd., Wild Frontiers Adventure Travel Ltd., Wilderness Safaris

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