The Competitive Landscape of Luxury Vinyl Tiles: Key Players and Market Share Analysis

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The luxury vinyl tiles market is projected to grow from USD 18.8 billion in 2024 to USD 35.9 billion by 2029, at a CAGR of 13.7% during the forecast period. The expansion of the luxury vinyl tiles market is closely tied to the growing construction industry worldwide. This growth is propelled by a surge in renovation and remodeling projects, population growth, urbanization, and the exceptional durability of luxury vinyl tiles, all contributing to increased demand.

Luxury Vinyl Tiles Companies

Luxury Vinyl Tiles are primarily composed of polyvinyl chloride (PVC) and other additives. They are designed to imitate the appearance and texture of natural materials such as wood, stone, or ceramic tile. It offers additional benefits like durability and easy maintenance. Luxury Vinyl Tiles comes in various sizes, thicknesses, and installation methods, including adhesive, glueless click-lock systems, or loose-lay methods, making it suitable for both residential and commercial applications.

Over the past few years, leading companies in the industry have pursued expansion initiatives, formed joint ventures, and prioritized new product development as strategies to fuel growth. Among the notable players in the market are Mohawk Industries, Inc. (US), Tarkett (France), Shaw Industries Group, Inc. (US), Interface, Inc (US), Gerflor (France), Forbo Group (Switzerland), Armstrong Flooring (US), Mannington Mills (US), Responsive Industries Ltd. (India), LX Hausys (South Korea), and several others.

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Mohawk Industries, Inc. (US) is a flooring manufacturer that focuses on enhancing residential and commercial spaces worldwide. With a cohesive system and a finely tuned distribution network, the company gains a significant competitive edge in producing ceramic tile, laminate, carpets, rugs, as well as wood and vinyl flooring. Mohawk offers a diverse portfolio of products including carpet, rugs, laminates, sheet vinyl, and wood flooring. Additionally, the company provides luxury vinyl tiles under various brands such as Mohawk, Quick-Step, Pergo, Moduleo Design Floors, and IVC Resilient Design.

Tarkett (France), is a manufacturer of resilient flooring, operating across several key segments: Europe, Middle-East & Africa (EMEA); North America; Commonwealth of Independent States (CIS), Asia-Pacific (APAC) & Latin America; and Sports. In the EMEA segment, Tarkett focuses on manufacturing and distributing vinyl and linoleum resilient flooring, carpet, wood flooring, and laminate flooring. In North America, the company offers commercial carpet, resilient flooring, rubber flooring, and vinyl and rubber accessories, with wood and laminate flooring also available. Tarkett provides a diverse range of LVT products, catering to sectors including housing, healthcare, education, offices, hospitality, retail, and sports.

With a broad global presence spanning North America, South America, Europe, Asia Pacific, and the Middle East & Africa, Tarkett operates 23 R&D centers & laboratories, 8 recycling centers, and 34 industrial sites worldwide. Additionally, the company maintains sales offices in over 100 countries globally.

Shaw Industries Group, Inc. (US), a wholly owned subsidiary of Berkshire Hathaway Company (US), establishes itself as a leading provider of comprehensive flooring solutions, striving to maintain its position in the dynamic and competitive marketplace. With a diverse product portfolio covering carpet, hardwood, laminate, tile & stone, resilient, and sports turf, Shaw Industries offers a wide range of Luxury Vinyl Tile (LVT) options tailored for both residential and commercial applications on a global scale within its resilient product line.

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Flexible type segment accounted for the second highest CAGR during the forecast period.

Flexible LVT (luxury vinyl tiles) is a versatile, multi-layered flooring material that features a base backing layer, a clear wear layer, and a protective topcoat. It's similar to traditional glue-down flooring in terms of durability and flexibility, allowing for easy installation. This material can be installed using the glue-down method and offers several advantages, particularly its straightforward installation process. The flexible nature of the tiles means they can be laid over various subfloors, such as concrete, plywood, or existing flooring, with minimal preparation. This can result in significant time and cost savings compared to rigid LVT, which typically requires a completely smooth surface for installation.

Commercial end-use sector segment accounted for the second highest CAGR during the forecast period.

Luxury vinyl tile has become a popular choice in the commercial sector due to its durability, appealing appearance, and low maintenance. It is being  increasingly preferred over vinyl composition tile (VCT) in environments such as healthcare, education, hospitality, retail, offices, and public buildings. Although VCT may have a lower initial cost, its need for regular maintenance can lead to higher long-term expenses compared to LVT or vinyl sheet flooring. In commercial settings, the demand for LVT is fueled by factors such as increased investment in office spaces and other commercial buildings, as well as an emphasis on employee comfort. LVT's durability and ability to withstand heavy foot traffic make it an excellent option for offices, retail spaces, and healthcare facilities.

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Europe is projected to be the second largest region in terms of volume during the forecast period.

The regional luxury vinyl tiles market in Europe is growing due to several key factors. These include higher spending on residential floor replacement and home improvement in established markets such as Germany, France, and the UK. The growth of the European construction market is driven by the increasing demand for urban housing, more infrastructure development projects, and the modernization and renovation of buildings to enhance their energy efficiency. Europe's strong economic growth is also leading to a rise in the construction of commercial infrastructure, including offices, schools, hotels, restaurants, and leisure facilities.

TABLE OF CONTENTS
 
1 INTRODUCTION (Page No. - 39)
    1.1 STUDY OBJECTIVES 
    1.2 MARKET DEFINITION 
           1.2.1 INCLUSIONS AND EXCLUSIONS
    1.3 STUDY SCOPE 
           1.3.1 MARKET SEGMENTATION
           1.3.2 REGIONS COVERED
    1.4 YEARS CONSIDERED 
    1.5 CURRENCY CONSIDERED 
    1.6 UNITS CONSIDERED 
    1.7 LIMITATIONS 
    1.8 STAKEHOLDERS 
    1.9 SUMMARY OF CHANGES 
 
2 RESEARCH METHODOLOGY (Page No. - 43)
    2.1 RESEARCH DATA 
          FIGURE 1 LUXURY VINYL TILES MARKET: RESEARCH DESIGN
           2.1.1 SECONDARY DATA
                    2.1.1.1 Key data from secondary sources
           2.1.2 PRIMARY DATA
                    2.1.2.1 Key data from primary sources
                                FIGURE 2 LIST OF STAKEHOLDERS INVOLVED AND BREAKDOWN OF INTERVIEWS  WITH EXPERTS
    2.2 MARKET SIZE ESTIMATION 
          FIGURE 3 MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH
          FIGURE 4 MARKET SIZE ESTIMATION: TOP-DOWN APPROACH
          FIGURE 5 MARKET SIZE ESTIMATION: SUPPLY SIDE
    2.3 DATA TRIANGULATION 
          FIGURE 6 LUXURY VINYL TILES: DATA TRIANGULATION
    2.4 RESEARCH ASSUMPTIONS 
    2.5 RECESSION IMPACT 
    2.6 RISKS ASSOCIATED WITH LUXURY VINYL TILES MARKET 
    2.7 LIMITATIONS 
    2.8 GROWTH RATE ASSUMPTIONS/GROWTH FORECAST 
 
3 EXECUTIVE SUMMARY (Page No. - 51)
    FIGURE 7 RIGID SEGMENT TO LEAD MARKET DURING FORECAST PERIOD
    FIGURE 8 RESIDENTIAL SEGMENT TO BE LARGER END-USE SEGMENT THROUGH 2029
    FIGURE 9 NORTH AMERICA TO BE FASTEST-GROWING REGION IN FORECAST PERIOD
 
Continued...
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