Tissue paper market Overview

The global tissue paper market is poised for substantial growth, projected to expand at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2030. The market is expected to increase from USD 91.65 billion in 2023 to USD 139.63 billion by 2030. Tissue papers, primarily made from hardwood and softwood tree pulp, water, and chemicals, are widely used for hygiene and sanitation purposes. Key manufacturing processes include pulping, retting, and pressing to create products such as toilet paper, paper towels, facial tissues, and specialty wrapping tissues. These products are valued for their affordability, biodegradability, and recyclability.

Market Scope

• Market Size (2023): USD 91.65 billion

• Market Size (2030): USD 139.63 billion

• CAGR (2024-2030): 6.2%

• Historic Data: 2018-2022

• Base Year: 2023

• Forecast Period: 2024-2030

Segment Scope:

• By Product: Bathroom tissue, paper napkins, paper towels, face tissues, specialty & wrapping tissue, cotton towels.

• By Distribution Channel: Hypermarkets, convenience stores, online mediums, others.

• By Region: North America, Europe, Asia Pacific, Middle East & Africa, South America.

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Market Drivers

1. Growth in Tourism and Hospitality: The expanding tourism and hospitality sectors significantly drive tissue paper demand.

2. Rising Consumer Hygiene Awareness: Increasing health consciousness and better living standards globally boost the adoption of tissue products.

3. Government Initiatives: Efforts to promote public health and hygiene contribute to market growth.

4. Product Innovation: The emergence of premium, decorative, and specialty tissue papers supports market expansion.

Market Trends

1. Increased Use of Face Tissues: Growing adoption of face tissues for makeup removal and personal care.

2. Eco-Friendly Products: Rising consumer preference for biodegradable and recyclable tissue products to address environmental concerns.

3. Online Sales Growth: The shift toward e-commerce platforms for purchasing tissue products due to convenience and discounts.

Segmentation

By Product

• Bathroom Tissue: Dominates the market due to modernization of toilet culture.

• Face Tissues: Holds 20% market share; increasingly used for personal care.

• Specialty & Wrapping Tissue: Growing use for gift wrapping and in the packaging industry.

• Cotton Towels: High convenience and absorption capability boost demand.

By Distribution Channel

• Hypermarkets: Largest segment due to comprehensive product availability.

• Online Medium: Fast-growing segment driven by digitalization and convenience.

Regional Analysis

North America

• Dominance: Highest tissue paper consumption globally, driven by high hygiene standards and well-developed hospitality sectors.

• Key Players: Significant concentration of industry leaders.

Asia Pacific

• Rapid Growth: Driven by increasing disposable incomes and improving living standards in countries like China, India, and Japan.

• Opportunities: Expanding market for specialty and premium tissue products.

Europe

• Stable Growth: Widespread use in residential and commercial settings, particularly for facial and specialty tissues.

Middle East & Africa

• Emerging Market: Increasing awareness about hygiene and sanitation drives growth.

South America

• Moderate Growth: Increasing adoption of tissue products in households and businesses.

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Key Players

The tissue paper market is highly competitive, with major players adopting strategies such as mergers, acquisitions, and product innovations to strengthen their market positions.

• Clearwater Paper Corporation (United States)

• St. Croix Tissue (United States)

• Kruger Inc. (Canada)

• Sofidel Group (Italy)

• Svenska Cellulosa AB (Sweden)

• Hengen (China)

• Cascades Inc. (Canada)

• CPMC Tissue SA (Chile)

• Orchid Paper Products Company (United States)

• Procter & Gamble Company (United States)

• Asia Pulp and Paper (APP)

• Georgia Pacific LLC (United States)

• Kimberly-Clark Corporation (United States)

• Essity AB (Sweden)

Key Questions Answered

1. What is the projected market size of the tissue paper industry by 2030?

2. Which factors are driving the growth of the tissue paper market?

3. What are the major challenges faced by the tissue paper market?

4. How is the market segmented by product and distribution channel?

5. Which regions are expected to witness the fastest growth?

6. Who are the leading players in the tissue paper market, and what strategies are they adopting?

Conclusion

The tissue paper market exhibits robust growth potential driven by increased hygiene awareness, expanding tourism, and innovative product development. Despite challenges like environmental concerns and raw material costs, the market offers significant opportunities for growth, especially in emerging regions. Leading players are leveraging strategies like innovation and market expansion to capitalize on these opportunities.

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Key Offerings:

• Past Market Size and Competitive Landscape (2018 to 2022)
• Past Pricing and price curve by region (2018 to 2022)
• Market Size, Share, Size & Forecast by Different Segment | 2024-2030
• Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by Region
• Market Segmentation – A detailed analysis by segment with their sub-segments and Region
• Competitive Landscape – Profiles of selected key players by region from a strategic perspective
  • Competitive landscape – Market Leaders, Market Followers, Regional player
  • Competitive benchmarking of key players by region
• PESTLE Analysis
• PORTER’s analysis
• Value chain and supply chain analysis
• Legal Aspects of Business by Region
• Lucrative business opportunities with SWOT analysis
• Recommendations

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