Market Insights: Digital Video Advertising to Grow Exponentially by 2030"
Digital Video Advertising Market Overview
Digital Video Advertising Market size was evaluated at US$ 65.99 Bn. in 2023 and the total revenue is expected to rise at 41.1 % during 2024 to 2030, reaching around US$ 734.82 Bn.
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Digital Video Advertising Market Report Scope and Research Methodology
The portfolio, technology adoption, financial standing, merger and acquisition, joint ventures and strategic alliances are involved in the competitive environment for the Digital Video Advertising market. The report is an in-depth analysis of the Digital Video Advertising market provided with key findings including Pricing, investments, expansion plans, and physical presence in the Digital Video Advertising market. The bottom-up approach was used to understand the Digital Video Advertising market size estimation and growth rates in the report. The report provides information on the drivers, restraints, opportunities and challenges of the Digital Video Advertising market.
The Digital Video Advertising Market report portrays the scope of the industry, including the segmentation by product type and end-use industry, and examines various emerging opportunities while analyzing supply chain dynamics with market size estimates, growth, and competition including soil survey. The research method gathers large amounts of data into a brief survey using primary and secondary data collection, rigorous research methods, quality assurance procedures, and ethical considerations, and provides users gain insights that can be used for informed decisions in the Digital Video Advertising industry.
Digital Video Advertising Market Regional Insights
Regional analysis is conducted to assess the status of the Digital Video Advertising market in countries belonging to North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. The report provides a comprehensive analysis of several factors such as market size, growth rate, and import-export activities, across different regions. The Digital Video Advertising market is segmented broadly into these regions, allowing for a detailed understanding of the market landscape and dynamics in each geographical area.
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Digital Video Advertising Market Segmentation :
by End user
Desktop
Mobile
the Digital Video Advertising Market is sub-segmented into Retail, Automotive, Telecom, Financial Services, Media & Entertainment, Consumer Goods & Electronics, others. The retail segment held the largest share of 35% in 2023. Brands and marketers can use cookies to identify and evaluate search results in digital video advertising on mobile and desktop devices, giving retailers a better insight into customers' wants and needs. Understanding people's wants and needs allow offline shops to improve their customers' in-store experiences by selling products that meet their needs. In addition, digital video advertising can be employed in stores to create interactive customer experiences, increasing the effectiveness of advertising campaigns and assuring efficient consumer acquisition.
by Type
Retail
Automotive
Financial Services
Telecom
Consumer Goods & Electronics
Media & Entertainment
Others
the Digital Video Advertising Market is sub-segmented into mobile and desktop. The desktop segment held the largest share of 62% in 2023. Consumers' changing lives and interests are leading to a shift away from television and toward alternative digital media outlets. Because of the prevalent trend among users to access multimedia material via desktops and laptops for a better viewing experience, advertisers are increasingly choosing the desktop as their preferred channel for advertising. Advertisers can offer adverts on larger screens on desktops, which has a greater impact on audiences and encourages people to do specific actions such as purchasing or signing up for specific services.
Digital Video Advertising Market Key Players :
Major Global Key Players:
1.Verizon Communications
2. Tremor International
3. RTL Group S.A.
4. Publicis Groupe
5.Advertise.com
6. PubMatic
7. Viant Technology
8. ZypMedia, Inc.
9. JW Player, Inc.
10. Chocolate, Inc.
11. Conversant LLC
12. Longtail Ad Solutions
13. Verizon Media
14. Google LLC
15. Facebook, Inc.
16. Amazon.com, Inc.
17. Netflix, Inc.
18. Snap Inc.
19. Twitter, Inc.
20. Apple Inc.
21. Hulu LLC
22. Youku Tudou, Inc.
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Key questions answered in the Digital Video Advertising Market are:
- What is Digital Video Advertising ?
- What was the Digital Video Advertising market size in 2023?
- What is the growth rate of the Digital Video Advertising Market?
- Which are the factors expected to drive the Digital Video Advertising market growth?
- What are the different segments of the Digital Video Advertising Market?
- What growth strategies are the players considering to increase their presence in Digital Video Advertising ?
- What are the upcoming industry applications and trends for the Digital Video Advertising Market?
- What segments are covered in the Digital Video Advertising Market?
- Who are the leading companies and what are their portfolios in Digital Video Advertising Market?
- What segments are covered in the Digital Video Advertising Market?
- Who are the key players in the Digital Video Advertising market?
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Key Offerings:
- Market Size, Share, Size & Forecast by Different Segment
- Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by Region
- Market Segmentation – A detailed analysis by segment with their sub-segments and Region
- Competitive Landscape – Profiles of selected key players by region from a strategic perspective
- Competitive landscape – Market Leaders, Market Followers, Regional player
- Competitive benchmarking of key players by region
- PESTLE Analysis
- PORTER’s analysis
- Value chain and supply chain analysis
- Legal Aspects of Business by Region
- Lucrative business opportunities with SWOT analysis
- Recommendations
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