As people become more conscious of their looks, they are using color cosmetics, including lipsticks, nail paints, eye shadow palettes, and hair color products. In order to look beautiful, color cosmetics are also becoming more popular among working and young women.

Brands and customers may now communicate and engage in real-time conversation on social media, which has become a popular marketing platform. Social media is almost commonly adopted by businesses with an online presence to promote their products.

In 2022, the total population of the U.A.E is about 10.10 million; among them, over 97% population uses social media.

Social Media Is Boosting Color Cosmetics Sales

Social media has become increasingly popular, and the huge number of individuals who are engaged on social networks has made it a crucial part of any brand's marketing plan. The U.A.E. color cosmetics market to generate $769.7 million by 2030.

The key digital marketing platforms that persuade customers to try new cosmetic products include Instagram, Pinterest, YouTube, Facebook, Twitter, and beauty blogs. As of August 2021, about 1,000 beauty influencers were in the U.A.E.

Annabella Hilal, Elnaz Golrokh, Eljammi Gozali, Samira Olfat, Joelle Mardinian, Sonia Ali, Alreem Saif, Najla Kaddour, Huda Heidi Kattan, and Fyza Ali are a few of the most prominent beauty influencers who have an impact on people's perceptions of cosmetics, particularly color cosmetics.

Browse detailed report - U.A.E. Color Cosmetics Market Analysis and Demand Forecast Report

Business Has Authentically Gone Global

Social media has significantly altered the color cosmetics sector in various ways, such as by enabling global sales. There is no longer a need to wait for a relative to fly abroad to bring back that desired cosmetic product when you can now acquire things that are available locally and online.

Thanks to the rise of social media resellers, you can now place any brand's order from the convenience of your home.

Many color cosmetics firms already offer international delivery, so why would anybody purchase from social media merchants? You might counter. Purchasing goods from foreign nations is indeed expensive due to shipping and import fees.

Such social media sellers purchase products in bulk or find additional ways to sidestep paying heavy import duties. Therefore, they are able to trade the similar products at a very lower price than what you would have paid by ordering from an international site.