Eye Makeup Market Research Report - Global Forecast till 2030

The global eye makeup market is expected to grow from USD 16.71 billion in 2022 to USD 26.47 billion by 2030, at a CAGR of 6.8% during the forecast period. The growth of the market is attributed to the increasing popularity of eye makeup products among consumers of all age groups, the rising demand for natural and organic eye makeup products, and the growing influence of social media and beauty influencers.

The eye makeup market is segmented by product type, nature, category, distribution channel, and region. By product type, the market is segmented into eyeliner, eyeshadow, mascara, eyebrow enhancers, and others. By nature, the market is segmented into organic and conventional. By category, the market is segmented into economy and premium. By distribution channel, the market is segmented into store-based and non-store based. By region, the market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World.

The eyeliner segment is expected to be the largest segment in the eye makeup market during the forecast period. This is attributed to the increasing popularity of eyeliner among consumers of all age groups. The eyeliner segment is also expected to witness the fastest growth during the forecast period, due to the increasing demand for innovative eyeliner products, such as colored eyeliner and eyeliner pencils with built-in sharpeners.

The eyeshadow segment is expected to be the second-largest segment in the eye makeup market during the forecast period. This is attributed to the wide range of eyeshadow products available in the market, such as single eyeshadows, eyeshadow palettes, and shimmer eyeshadows. The eyeshadow segment is also expected to witness significant growth during the forecast period, due to the increasing demand for eyeshadow products that can be used to create different eye looks, such as smoky eyes, cut crease eyes, and winged eyeliner.

The mascara segment is expected to be the third-largest segment in the eye makeup market during the forecast period. This is attributed to the increasing popularity of waterproof and long-lasting mascara products. The mascara segment is also expected to witness significant growth during the forecast period, due to the increasing demand for mascara products that can help to lengthen, volumize, and curl eyelashes.

The Asia-Pacific region is expected to be the largest market for eye makeup products during the forecast period. This is attributed to the increasing disposable incomes of consumers in the region and the growing popularity of Korean beauty products. The Asia-Pacific region is also expected to witness the fastest growth during the forecast period, due to the increasing demand for eye makeup products in emerging countries, such as India and China.

Key players in the global eye makeup market include:

• L'Oréal
• Estée Lauder
• LVMH Moët Hennessy Louis Vuitton
• Unilever
• Shiseido
• Coty
• Procter & Gamble
• Avon Products
• Mary Kay
• Oriflame
• Revlon

Growth drivers for the global eye makeup market:

• Increasing popularity of eye makeup products among consumers of all age groups
• Rising demand for natural and organic eye makeup products
• Growing influence of social media and beauty influencers
• Increasing disposable incomes of consumers in Asia-Pacific
• Growing demand for eye makeup products in emerging countries

Challenges for the global eye makeup market:

• Increasing competition from counterfeit products
• Stringent regulations on the use of certain ingredients in eye makeup products
• Economic slowdown in some developed countries

Read More:  https://www.marketresearchfuture.com/reports/eye-makeup-market-8478