John Martech

John Martech Добавлена статья Бизнес
2024-11-15 07:31:01 -

The Integration of IoT Technologies in Engineering Systems
As technology advances at an unprecedented pace, integrating Internet of Things (IoT) technologies into engineering systems is no longer just a trend; it has become essential. Global industries are under pressure to boost efficiency, lower operational costs, and remain competitive, with IoT emerging as a transformative force, especially in Telecom and Utility sectors. Challenges in IoT...

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John Martech Добавлена статья Бизнес
2024-11-15 07:30:39 -

2024’s AI Data Visualization Toolkit: Prepare Your Dashboards for 2025
As we close out 2024, the pace of data visualization innovation will continue to accelerate. For B2B businesses, the ability to transform complex data into actionable insights is now a necessity rather than a luxury. Central to this evolution is Artificial Intelligence, which is reshaping dashboards and data visualizations to enable organizations to make faster, more impactful decisions....

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John Martech Добавлена статья Бизнес
2024-11-13 07:17:14 -

AITech Interview with Roy Akerman, CEO and Co-founder, Rezonate
How can organizations better expand their visibility into their own data, identities, and access management systems to enhance their security posture? A comprehensive view of all human and non-human identities is critical to a successful identity security program. Detailed insights into privileges, entitlements, activities and risk profiles provide context and intelligence to make decisions...

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John Martech Добавлена статья Бизнес
2024-11-13 07:16:51 -

Scaling Livestream Shopping During the Holidays: Tech, Talent, and Timing
With the holiday shopping season approaching, e-tailers are gearing up to take advantage of major shopping days like Black Friday, Cyber Monday, and similar events. Social media trends highlight that livestream shopping has become an effective tool for driving holiday purchases and engaging audiences. Through live video shopping, this trend brings excitement to buying products, discovering...

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John Martech Добавлена статья Бизнес
2024-11-11 06:58:51 -

Where Brands Are Built or Broken: The Contact Center
Branding profoundly shapes customer experiences. While many global brands are easily identified by their logos, jingles, or color schemes, branding extends well beyond these visual elements. It should be woven into every interaction with customers — and no touchpoint is more essential than the contact center. As the frontline of customer engagement, contact centers significantly impact...

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John Martech Добавлена статья Бизнес
2024-11-11 06:58:27 -

This Holiday Season: Will AI Be a Blessing or a Burden?
As the holiday season nears, businesses gear up to maximize operational efficiency, enhance customer interactions, and streamline processes. Artificial intelligence (AI) has become crucial in meeting these objectives, especially when customer activity reaches its peak. However, AI’s capabilities also bring essential questions: Will it serve as a valuable ally to simplify holiday...

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John Martech Добавлена статья Бизнес
2024-11-08 07:42:02 -

AI Design Tools to Elevate Your Product Design in 2024
Product design is a dynamic and ever-evolving field, continually shaped by new technologies, with AI and generative AI emerging as transformative forces. These technologies are revolutionizing how product designers approach their work, seamlessly merging technology with creativity to create innovative and user-friendly products that we interact with daily. AI-driven design tools empower product...

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John Martech Добавлена статья Бизнес
2024-11-08 07:41:32 -

Achieving Business Success with the Power of Streaming Data
As the business world embraces globalization and faster results, leaders from top executives to data analysts and marketing managers increasingly turn to real-time analytics. This powerful tool allows them to tap into the potential of streaming data, yielding valuable insights that drive business growth. For instance, a large manufacturing company leverages real-time analytics to predict...

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John Martech Добавлена статья Бизнес
2024-11-06 06:40:46 -

AITech Interview with Frederik Steensgaard, CEO at BeCause
Sustainability has become a key focus for many companies. What do you see as the most significant challenges that businesses face when trying to manage and streamline their sustainability data? Without a doubt, it is the reliance on expensive, inefficient and siloed manual processes to collect and distribute sustainability data. These outdated processes produce error-prone results that...

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John Martech Добавлена статья Бизнес
2024-11-06 06:40:24 -

Revolutionizing E-Commerce with AI: Implementing Phygital Technology
The advent of AI-powered adaptive commerce is transforming B2B e-commerce for enterprises across various sectors. Beyond merely enhancing customer insights or product recommendations, AI is now driving a new approach that blends physical and digital realms—often referred to as “phygital.” By integrating AI into physical environments, B2B e-commerce firms are crafting seamless...

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