Monetizing the Future: The Opportunities and Challenges in the Data Monetization Market
Market Definition The data monetization market involves the process of leveraging data to generate revenue, either by selling data directly or by using it to enhance products, services, or business operations. This market includes various strategies, such as data-as-a-service, advertising, and analytics-driven insights, where companies capitalize on both first-party and third-party data. The...
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