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John Martech added blog Business
2024-09-26 07:22:14 -

Combating Deepfakes: The Responsibility of Social Media Platforms
There is growing concern over deepfakes, which are videos and audios that are highly realistic yet fake across various industries, but perhaps more pertinent in the B2B context. These synthetic media can mislead society and create negative impacts on reputation and financial aspects. However, it is evident that social media platforms have an essential role in addressing the fake problem and...

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John Martech added blog Business
2023-05-24 07:15:01 -

How Companies Can Mitigate the Risk of Disruptive Generative AI
Recently, talk of generative AI is everywhere. Whether it’s marvelling over AI filters that can make you look like a Renaissance painting or scrutinising videos of celebrity deep fakes, generative AI is hard to ignore. And in today’s highly accessible media landscape, the power of generative AI is both real and concerning – especially when considering the potential of a...

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