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John Martech added blog Business
2024-01-17 05:21:25 -

AI, ECommerce and Advertising: Key trends you need to know
While there's no shortage of uncertainty as we countdown to 2024, the crystal ball seems to have a few things in focus for the next trip around the sun. From the long-anticipated shift from third-party cookies to first-party data to the harnessing of AI and the evolution of eCommerce, here are five key tech trends set to shape how brands connect with customers. The race for first-party data...

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John Martech added blog Business
2024-06-03 04:44:34 -

Generative AI: Powerful Trends Redefining Marketing Data Insights
The intersection of artificial intelligence (AI) and digital advertising to create truly engaging experiences across global audiences and cultures is reaching an inflection point. Companies everywhere are leveraging powerful trends in AI, machine learning and apps for performance marketing. Today’s AI and machine learning technologies are allowing apps to understand speech, images, and...

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