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John Martech added blog Business
2024-09-26 07:22:14 -

Combating Deepfakes: The Responsibility of Social Media Platforms
There is growing concern over deepfakes, which are videos and audios that are highly realistic yet fake across various industries, but perhaps more pertinent in the B2B context. These synthetic media can mislead society and create negative impacts on reputation and financial aspects. However, it is evident that social media platforms have an essential role in addressing the fake problem and...

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John Martech added blog Business
2024-05-22 07:54:27 -

Colin Levy, Director of Legal at Malbek - AITech Interview
Colin, could you elaborate on the concerns you’ve raised regarding AI’s impact on elections? Answer: When it comes to AI and its impact/role in elections, the challenge is misinformation, generated by deep fakes (e.g. someone’s image and voice being used to propagate false opinions and incorrect information), bot accounts on social media propagating incorrect and/or misleading...

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John Martech added blog Business
2024-08-12 09:54:35 -

The Shift in Social Media: Why Traditional Channels Are Falling Short
Today, social media feeds are full of ads, sponsored posts, and videos from influencers promoting the latest finds. The amount of content in feeds is increasing, to more than what customers can consume, leaving organic posts to become invisible and inundated by sponsored content. The more content is published, the more organic reach falls naturally. Because of this, social platforms are...

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John Martech added blog Business
2024-10-07 07:20:09 -

Top Cybersecurity Reads of 2024: Editor’s Recommendations
In 2024, the cybersecurity realm has opened new doors to new vulnerabilities and attack techniques. As attacks become more sophisticated and dynamic, traditional defense mechanisms fail to provide protection. Therefore, to effectively combat these challenges, CISOs and IT leaders need to analyze the current situation and mitigate threats in real-time. As we look ahead to 2025, likely, the...

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